• Facebook
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Pinterest

Things You Never Know About Food Order And Delivery App

Đã cập nhật: Dec 11, 2020

I. The food delivery market is changing

Online food delivery platforms are expanding choice and convenience, allowing customers to order from multiple restaurants with just one tap on their mobile phones.

The restaurant meal delivery business is changing rapidly as new online platforms are racing to capture markets and customers across the Americas, Asia, Europe, and the Middle East. While these new Internet platforms are attracting significant investment and are overvalued - already five with a valuation of over $ 1 billion - there is very little practical knowledge of potential, market dynamics—customer growth, or behavior. Based on a 6-month study across 16 countries globally, McKinsey's research provides insight into this rapidly changing market.

The shape of today's market

Worldwide, the food delivery market reaches € 83 billion, equivalent to 1% of the total food market and 4% of food sold through restaurants and fast-food chains. It has matured in most countries, with an estimated annual overall growth rate of just 3.5% over the next 5 years.

By far, the most popular form of delivery is the traditional model, in which consumers order at a local pizza or Chinese restaurant (though many other types of restaurants, especially regional in urban areas, now offering delivery services) and waiting for restaurants to bring food to the door. This traditional type accounts for 90% of the market, and most of those orders - nearly three-quarters - are still placed by phone.

However, like many other areas, the rise of digital technology is reshaping the market. Consumers accustomed to shopping online through apps or websites, with maximum convenience and transparency, increasingly expect the same experience when ordering dinner.

Two-tier online food protocol

Two types of online platforms have emerged to fill that void. The first is "aggregation," which appeared about 15 years ago; the second is "new delivery" players, which appeared in 2013. Both allow consumers to compare menus, scan and post reviews, and order from multiple restaurants with just one. Click. Aggregates, which are part of a traditional form of delivery, simply take orders from the customer and send them to the restaurants, which handle the deliveries themselves. By contrast, new delivery players build their own logistics networks, offering delivery services to restaurants that do not have their own chauffeur.


Aggregation sites build on a traditional food protocol model, providing access to multiple restaurants through a single online portal. By logging into the website or application, consumers can quickly compare menus, prices, and peers' reviews. The aggregators collect a fixed amount of the order, paid for by the restaurant, and the restaurant handles the actual delivery. There are no additional costs to consumers. With their asset rating model, aggregators publish pre-interest income, taxes, amortization, and amortization margin (EBITDA) between 40 and 50%. Although investment continues to pour in (such as Delivery Hero and Foodpanda, both of which attracted 100 million euros of new investment in 2015), most of this sub-category consolidation has occurred. Four players - Delivery Hero, Foodpanda, GrubHub, and Just Eat - have reached a McKinsey'sglobal scale. These four players tend to focus on different regions. There are usually two or three dominant competitors at a country level, driven mainly by their ability to build a large user base. The consolidation is happening in most markets and is likely to continue. McKinsey's research shows that today only 26% of traditional delivery orders are made online, but we expect this to grow rapidly.

New delivery

Like aggregators, new delivery players allow consumers to compare offerings and order meals from various restaurants through a website or app. Importantly, players in this category also provide logistics for the restaurant. This allows them to open up a new segment of the restaurant market with home delivery: more upscale restaurants that previously did not deliver. New delivery players are compensated by the restaurant a fixed amount of the order and a small flat fee from the customer. Although the costs of maintaining a vehicle and driver are higher, new delivery players still achieve an EBITDA margin of more than 30%. Players include brands that operate globally like Deliveroo and Foodora, companies that are continuing to take over new regions. We believe that the market that addresses new deliveries will reach over 20 billion euros by 2025.

Both aggregators and new distribution players have attracted significant investment, allowing them to advertise and build recognition for their brands quickly broadly. For example, GrubHub and Just Eat each reported marketing budget was around 70 million euros in 2015. Since there is no limit on the number of restaurants, these platforms can subscribe to once they join. into the market, they can grow rapidly (see sidebar, “New delivery business model.”)

New delivery opportunities

The new delivery opportunity is to expand food delivery to a new group of restaurants and customers. Instead of competing directly with aggregates, new distribution players are expanding the overall market. However, it is likely in the future that even lower-end traditional delivery restaurants will switch to new forms of delivery as they will find logistics outsourcing more cost-effective; therefore, the new distribution represents at least a potential threat of disruption to aggregate firms.

Two sources of consumer demand drove the growth in new delivery. This first is an alternative to eating and drinking in restaurants. With the new form of delivery, consumers can dine at home with the same quality food they would enjoy at a high-end restaurant. Some platforms even include Michelin-starred facilities in their service in selected cities. The second source of need is a replacement for meals that are prepared and consumed at home.

Customer behavior

New online food delivery platforms attract the customer with different needs and expectations from traditional pizza customers. Our research has uncovered the following important characteristics:

  • Sticky foundation. New delivery platforms, which personalize the ordering experience by storing relevant customer data, are very relevant (Figure 1). After the client registers, 80% never or rarely leaves another platform, creating a strong incentive for the winner. The rewards will go to players who can register multiple clients in the shortest amount of time.

  • Timing is critical. Delivery speed is the largest variable in customer satisfaction, with an average of 60% of consumers across markets considering it as the primary factor. The optimal waiting time is not more than 60 minutes.

  • Family meals. Most orders - 82% - were placed from home, while only 16% were placed from work.

  • Orders increased sharply at the weekend. The top-selling days for online platforms were Friday, Saturday, and Sunday, when 74% of orders were placed.

Move channel

With new online platforms making inroads worldwide, the food delivery market is in the midst of an impressive channel transformation. We expect online shipping to grow 25.0% per year from 2015 to 2018 in major markets, gradually decreasing to 14.9% per year until 2020.

Our research indicates that online penetration in the total food delivery market increased by 30% in 2016. We believe the penetration rate will increase further as the market matures and eventually reaches 65% per year. This is the model we've seen, for example, in the more mature flight booking category, that has seen a significant channel shift over the past 10 to 15 years, and those who deliver items selected meals, such as Domino's Pizza in America. The food category will likely adhere to these patterns.

We saw much of that growth pattern in Europe, where the online penetration rate increased from 56% in Sweden to 43% in Austria. On the other end of the spectrum, Asia, Latin America, and the Middle East are beginning a bull cycle. The key catalysts for the adoption of online food delivery are overall industry funding and the size of the marketing budget. The penetration of technology - mainly smartphones and online penetration - has only had little to do with the speed of adoption due to the geographic expansion of food players. We believe the food category will grow with the smartphone portfolio as new smartphone users adapt their behavior to get the most out of the technology.

With the top five global companies reaching an aggregate valuation of more than 10 billion euros, the key question is how much sustainable profits will be for online food delivery business models. The market has become more optimistic in this sector, giving players who are still privately owned significantly higher valuations and higher funding levels than companies previously achieved in the same period ( Figure 3). Two of the top five online delivery service providers, GrubHub and Just Eat, went public in 2014. They raised moderate total funding, less than 100 million euros, before their IPO. By contrast, Delivery Hero and Deliveroo, which may see their own IPOs in the next year or two, already have a high valuation to equity ratio: Delivery Hero has a valuation of 2.7 billion. Euro compared with 1.2 billion euros financed (2.2: 1 ratio) and Deliveroo has an estimated valuation of 1 billion euros compared to total financing of 400 million euros (2.5: 1). Obviously, the market believes there is still rapid growth ahead for these players. The challenge now is for them to provide that belief.

II. Compared Takeout and Food Ordering & Delivery Apps

You might think a takeaway app isn't worth running trouble or adding pressure to the kitchen - but consider to what extent the restaurant industry has shifted to depending on take-away and delivery over the past few months. Knowing the best food delivery apps is an important part of a restaurant's success right now - and until the dining rooms are running at full capacity.

Development of Bring out and Deliver

Before smartphones, the solution to hunger at home was to call the nearest delivery service, give an address and wait for the staff driver to cross their current stopSuppose before Come to your order - and hope they don't get lost. Suppose a customer lives outside a delivery radius or local locations that don't offer delivery - too bad. Restaurants have to set up their own delivery systems, which means limited options and long waiting times.

The new line of food delivery apps offers a wealth of options for customers with just a few swipes and pushes of a button. Everything from delicious food, nutritious food, and trendy snacks to classic burgers and international cuisine is at your fingertips. Whatever you want, there's an app that allows customers to access it.

Food delivery applications are inherently popular, but COVID-19 has pushed them to be the foundation of many restaurant operations. Restaurants that had to close their dining rooms have shifted to take-and-go-only models, making their online ordering system even more important. Even when the dining rooms reopened, limited capacity and changing business models meant that diners and restaurant owners were still heavily dependent on food delivery and delivery services.

In fact, the probability of Americans making take-away or delivery orders increased during the lockout period. More than 40% of Americans said they were more likely to order from restaurants during the closing time, with another nearly 30% saying they were somewhat likely.

So what are these delivery apps, and how do they work? Let's explore!

If you want a better understanding of how these different apps work - and which will work best for your restaurant - start with the difference between take-out and delivery.

A third-party takeaway app is a mobile or desktop app that accepts takeaway orders, allowing customers to skip lines completely and only until their order is ready. Sieve. They walk in and let the restaurant or business know they've arrived, grab your food and leave right away.

Use Toronto's Ritual takeaway app, also currently active in Chicago, New York, L.A., and Boston, due to their widespread popularity in busy cities. The user searches for a list of possible restaurants within walking distance and selects an item from the menu. Using the geographic location and estimated travel times, customers are prompted when it's time to leave, so they'll arrive as soon as their order is complete.

By using the takeaway app, restaurants don't have to worry about long queues (significant because we're still encouraged to stay 6 feet apart and avoid crowds!), Disappointing customers either because the menu is out of stock (“I wouldn't have come if I knew you didn't like the cake!), or the counter staff entered the order incorrectly (“ I think you said EXTRA whip. ”). You and your staff can simply focus on processing higher-order numbers and preparing the most delicious, efficient dishes possible.

Alternatively, these apps can often be immediately integrated into your POS machine (instead of having a third-party tablet - or 10 - on your counter to manage orders). This way, orders are streamlined into your system without your staff entering the POS machine manually.

Delivery application

On the other hand, a third-party delivery app is a mobile or desktop application that accepts delivery orders and connects with available drivers to deliver the customer's food at the required location - no need to pick up.

With a third-party delivery app like Uber Eats or DoorDash, the whole experience is managed by that company: from the driver ordering experience to delivery - you take their orders from them and get ready.

Your POS can also integrate with shipping apps, so you'll receive notifications when new orders are made and be able to manage all your third-party drivers from one system.

But one of the biggest perks of these apps?

Both third-party takeaway and delivery apps also act as a marketplace, a way for customers to discover new restaurants. Think of them as an online eatery - diners can view all their nearby options in one place, scroll through and choose where they want to order. If you're looking for new ways of marketing your restaurant and reaching a new audience, then these apps are a great way to reach out and gain new perspectives on your business.

Third-Party Online Ordering Application vs. Internal System

From Foodora bicyclists to Uber Eats delivery drivers to anything DoorDash (cars, motorbikes, scooters, bicycles, even walking are acceptable), These third-party online ordering apps create a network of independent contractors spread across cities to take orders from hundreds of restaurants and deliver them to foodies every day.

With so many options, it's easy to find a delivery app in your area. Just remember that they are not always the most cost-effective method. Especially during the pandemic, these apps generated a lot of heat for their hefty commission fees (up to 30% per order!).

As a result, more and more businesses are taking ownership of their online ordering systems at their restaurants, instead of setting up the system either in person or at home (ex: Ordering TouchBistro online. Allows restaurants always to keep more profit in their pocket.

The internal online ordering software allows restaurants to order directly on their own website, marketplace (such as order.tbdine.com), or by phone / in person. Then, customers pick up their food at the restaurant, or the restaurant chooses to deliver, organize their own fleet or work with delivery service at the local restaurant.

Restaurant only delivery

Delivery-only restaurants, or ghost kitchens, are also a huge part of the buying and delivery movement. The idea of ​​a ghost kitchen is a space created just to take take-away and delivery orders and can be found on a third-party website or app. This means there are no seating areas, cramped tables, or in front of the home team.

And this business model has a lot of perks - especially during the pandemic. With very few people in and out, there's less chance of spreading germs, less money renting a larger space using only the kitchen, and additional outbreaks that won't disrupt the business model.

In fact, while restaurants across the country have to lay off staff and shutters, ghost kitchens actually have to hire thousands of people to meet demand. Take C3, a restaurant, and hire more than 1,000 new employees to meet their double demand.

What does this mean for the restaurant?

The buying and shipping experience has changed for all participants. Diners can use several different applications and enter a virtual market of their choice, with a selection of restaurants waiting to be ordered.

On the other hand, for restaurants, the proliferation of available options seems overwhelming. You have to decide which apps will work for your restaurant, how many you should use, and how to offset the commissions.

To help make these decisions, there are a few key factors you need to consider:

  • Reach: Can this app help put your restaurant on a map? How many people are using it? The more eyes you have on your restaurant, the better. While the data is pre-pandemic, check out the Restaurant Business section to see which apps are most popular in which major US cities.

  • Cost: What is the monthly cost to use a third-party app? Is it balanced with the number of customers you're reaching? Is it more cost-effective to do all indoor activities? As we briefly mentioned before, many third-party apps have had a backlash on their costs lately, especially as restaurant owners grappling with even margins, even smaller in a pandemic. During this period, some of their pricing tactics were called "hunting," and restaurants asked diners to order directly. Letting third-party aggregators take over the logistics entirely can be extremely tempting, but you must carefully weigh the costs involved.

  • Local laws: These are constantly updated, especially as to how quickly COVID-19 seems to change, but you'll want to look at local laws with any business decisions. How often are reopening and closures occurring in your city or state? Will investing in the best food delivery service in your area keep you going, regardless of dining room restrictions?

You will want to consider these factors when deciding if a take-away or delivery app is right for you and the app you want to use.

Take-out and delivery apps have always existed, especially as restaurants continue to grapple with the limitations of their capacity and overall operations. By leveraging the best apps in your area, you can increase your restaurant's overall visibility and revenue without relying (much) on dining.

To maximize your presence on these apps, make sure to optimize your menu options for easy portability and fast delivery (think watertight soup containers and packaging spill-proof food), and upload amazing photos presenting your food in a realistic yet delicious way.

III. Application of the development to Food Ordering & Delivery App: the fast way to abuse the market

Day by day, we all put our meals on a food delivery app, spending a lot of time and money deciding what to eat today. Therefore, food delivery applications such as Grab food, Uber eat, Now, Foody ... are familiar applications and are growing at breakneck speed in Vietnam and the world.

So, why do people use the food delivery app more and more?

Firstly, most people now admire food delivery applications for convenience, time-saving, rich menu, and many attractive incentives. Just spend about 10-30 minutes, you can buy daily food or groceries at the front door.

Second, Industry 4.0 and IoT can change consumer behavior. According to Business Wire: “The Asia Pacific is the largest region, and North America was the second-largest region in the online food delivery service market in 2019.

The rise of smartphone users has spurred online food delivery services around the world. F&B e-commerce users worldwide reach 1.5 billion in 2019 and are expected to increase 800 million people, with an average growth rate of 25% over the same period last year, in 2024,… ”

Yes, there are many food delivery applications in this world. However, you can still get to the market using the advantage of the application: depending on the scale of network effects in most areas' concentration.

For example, Uber may win in the UK but not in Vietnam. Grab too, we can easily book a car or motorbike in Saigon, but we still need to try to surpass its vision to catch up in the Mekong Delta. Not to mention that the application owner must have a distribution system to reduce their reliance on aggregators.

Hence, as you can see, there is no time to wait to enter this promising market, but developing an application is not easy, time-consuming, and expensive. Don't worry; if you find the right software development company, they can help bring your idea to fruition and reduce costs and time!

Typically, to develop a food delivery application, you will need 4 parts of the product, such as:

  • Application User Interface and UX Design.

  • Mobile application (iOS and Android).

  • Web Portal Administrator

  • A suitable marketing strategy after a product launch.

However, it will be time-consuming to do all the features of a food delivery application at once. Instead, you just need to choose the features necessary to deliver value to customers and leverage your inherent strengths and resources to create a lean product that can make customers happy and ready to use. People call it MVP (Minimum Viable Product).

To develop MVP for a food delivery application, depending on your target audience and goals, you will need expert advice for a list of features that are best suited for an optimal and reasonable budget.

IV. How does the Food Ordering & Delivery App Work?

We live in pleasant times. We could assume it was due to a shift in consumer habits or demographics, but it's past the age when people are willing to line up for an ungainly time at a restaurant. Then there's the great convenience of eating at home. After that, it can be safe to say that food delivery apps are a blessing, and it is always useful to consider their performance.

Food delivery applications have skyrocketed in size and popularity since COVID-19 arrived at our home. With society away from becoming a solid norm, such apps are a daily need. They play both courts; it works for the consumer because it can't be better than the food delivered to your home. For restaurants, that means expanded reach and more business through such delivery platforms. The pandemic has truly turned the employees of such organizations into warriors of the modern world.

So if you are wondering how food delivery apps work or want to know about the best food delivery apps out there, this article is for you.

A food delivery app is a mobile application that allows customers to order food from any restaurant in the area using their smartphone or tablet device.

The following applications are usually part of an online food delivery system:

  • Application to order food online for customers

  • Delivery person application

  • Application to manage and accept food orders for Restaurants

  • Food delivery company's application for processing, assistance, etc.

  • The LuckyToGo food delivery app is a comprehensive online food delivery system that allows you to order food online from your favorite restaurants and be delivered to your home quickly and efficiently. Here's how the app works.

From ordering through a customer's app to confirming restaurant orders and receiving and delivering by the driver, here's how the food delivery app LuckyToGo works:

Step 1. Place an order

Customers download and install the LuckyToGo app on their smartphones. He then opens the app, selects the restaurant he wants to order, browses through the menu to choose the dishes and quantities, and adds them to the shopping cart.

After choosing an order, the customer makes the payment, after which the order is placed. He can then start tracking order status.

Step 2: Manage orders by restaurant

As soon as an order is placed through the LuckyToGo app, a similar item notification will be sent to the specific restaurant on that restaurant's dedicated app. The restaurant has the option to accept or decline orders. Once accepted, the order is processed by the cooking staff, and an invoice for the same item is automatically printed. After the restaurant staff confirms the order, a notification to the nearest delivery person will automatically be sent, who will then come to the restaurant to choose the item.

Step 3: Drive the delivery.

LuckyToGo's drivers or deliverers who receive notifications from the restaurant app can view the restaurant located in the driver's app and use the map to get to the restaurant. Then he waited for the food to be prepared. After the order is prepared, the driver selects the order and goes to the customer's location, using the in-app navigation, to deliver the food.

Customers can track order status directly, check the shipper's location and expected arrival time in his application.

Also, read Online food ordering app - An active revolution in the food industry.

Step 4: Delivery and feedback

The food is delivered to the customer, and the order status changes to "delivered." Customers can review/review orders and in-app delivery.

So I hope you now understand how a food delivery app works and are ready to start using the LuckyToGo app to accept and deliver food online to your restaurant in British Columbia.

The customer experience implications of food delivery applications

In 2019, the total value of worldwide food delivery was estimated at $ 107 billion (ref: Statistica), and about half of that will be delivered by third-party delivery applications. Some of these third-party platforms show staggering year-to-year growth rates, such as DoodDash in the US, which recently increased revenue by 216% year-on-year. These are two staggering statistics that point to a future where more restaurants will earn more revenue from delivery orders than dinner orders. It's something few could have imagined just a few years ago and, unless you've always been in a pizza or take-out Chinese food business, it's the biggest change the restaurant industry has seen for decades. What is the CX meaning of a food delivery application?

When restaurant owners are considering bringing their business to one or more of these apps, they need to ask themselves some obvious questions:

Is it economically efficient?

Do we have the capacity in the kitchen to accommodate extra demand?

What will the customer experience (CX) look like when our food reaches someone's doorstep instead of the table in our restaurant?

If so, what impact will deliveries have on our dining customer experience?

These are the last two questions that I will cover in more detail here, but I will cover others along the way.

V. Customers Experience (CX) Factors to consider when using a Distributed Application

If you used a shipping app to place an order, you'd likely see customer feedback on the app your business comes across as they often request reviews and ratings. However, that is not the case. Most, if not all (are there any exceptions?) Delivery apps don't pass this response to the restaurant. Usually, the only way to access it is to log into the app as a consumer and view your reviews from the customer's perspective. Distributed applications closely guard their user data because they know its value. That means the restaurant owner is up to you to figure out what works in the delivery landscape and/or find your own way of getting customer feedback. The following questions will help you get there.

What food should you provide for delivery?

This is the first question any restaurant owner should ask before using GrubHub, Deliveroo or Doordash, etc. Many restaurants feel obliged to offer their full menu for door-to-door delivery, but this is not a necessity and could be a costly mistake. More or less different dishes are suitable for deliveries for various reasons, such as whether they travel well or not or have or have no return to pay delivery commissions.

We recommend testing what moves well and what doesn't. Put the food through a fake distribution process (that is, can it, put it in an insulated bag and then return it within 15–20 minutes) and then serve as someone made in their own home. Then evaluate how the dish looks and tastes. Doing this kind of pre-paid testing can have a lot of value in terms of the number of orders that repeat your brand reputation and loyal customers.

The finances calculation should be relatively simple, although it is much more complicated than simply deducting the delivery application margin. You need to consider the lack of beverage orders in the delivery context and, most importantly, the extra packaging costs you incur, possibly even increasing labor costs, just like shipping orders from a tablet to your POS machine.

What packaging should you use?

When serving food at home, you usually serve the dish on a reusable plate and bowl while the food is hot. That's not the case, and the choice of packaging can make or break the delivery aspect of your business on both a financial and reputable basis.

Several businesses have taken the impact of packaging on the CX to new heights. For example, Zume Pizza redesigned the pizza box to prevent it from bouncing during shipping and reduced the pizza base's stickiness when delivered (the pizza's surface was not flat). This is very important if the delivery driver decides to pull a cake on the way to your home (it happens), which will make your pizza much less delicious. The fact is that customers tend to blame the restaurant for problems rather than the delivery company, so their mind is sharpened more and more.

Other factors may be related to the amount of packaging required to deliver a particular dish (especially when the items need to be added to another dish, such as toast). Of course, sustainability must always be considered. Do you really want to be a restaurant where customers order a meal and then fill their containers with disposable plastic containers?

If you do not pack properly, your food can reach the customer's table extremely difficult to taste. No matter how delicious the food is, the appearance will have a big impact on what people say about your food. Instagram is a double-edged sword!

How does delivery affect customers who have eaten?

There are two distinct issues to consider here.

1. Does the demand for delivery affect the service time of the restaurant?

If so, very few restaurant owners will ask their staff to prioritize delivery drivers over those sitting in their restaurants. Diners who dine often will spend more and not pay commission. However, if your kitchen receives a spike in orders and is not equipped to deal with it, your dining customers will suffer to some extent, and this is a genuine danger of delivery apps (think Valentine's Day or similar). You can simply choose to stop taking orders, but the ideal scenario is to have flexibility built into your operations both in terms of people and space/equipment. Modern restaurant kitchen design is taking this into account.

2. Do you have a suitable waiting area for delivery drivers?

It's not just the kitchen that needs to be considered when it comes to delivery capacity. Most restaurants are arranged to accommodate as many tables as possible with a small pedestrian area and/or customers waiting to clear their tables. If you have a high demand for deliveries, you may have four or five deliverers waiting at the same time. Your diners' customer experience can be hit hard by a sweating crowd lingering beside them over a romantic meal. You may lose a table to accommodate deliveries in some cases, but that would be another line in your financial analysis of your business's shipping margins.

Track the impact of delivery applications on customer experience

The only way for you to be sure that your delivery's customer experience is good and that doesn't spoil the dining experience is to track it in both contexts.

You can count on a combination of consumer reviews in the delivery app and TripAdvisor reviews of restaurants. However, due to the small sample size (a few feel the need to post reviews publicly) and the difficulty to manage data across multiple locations, this is not a reliable method and could lead to making bad decisions.

There are many ways to capture customer feedback in a restaurant, and we've outlined the 5 best in the past. Deliveries are a bit harder, but our customers see a good interaction using a survey bot on popular messaging apps like Facebook Messenger.

An additional benefit of collecting feedback from delivery customers is that it allows you to capture rights and email marketing. The delivery app doesn't identify who the customer is, so you don't know whether the 12345 order belongs to your new or oldest and most loyal customer. Once you have their details, you can either try to convert them to your own delivery application/service or entice them to visit your facility next time, thereby reducing lost sales for future commissions.

Excellent CX builder with delivery applications

Delivery apps will certainly play a major role in the foodservice industry shortly, so most restaurants should consider using them as channels. But they're definitely not suitable for every restaurant or even every dish, so be sure to do your research before jumping in.

Some people may think that listing these applications for a short period of time for "water testing" is not beneficial, but that is not entirely true. When you list one of these apps, you are doing two things that could have a lasting negative impact on your brand awareness if you later delete:

You passed a lot of data to the app, so if your Vietnamese food is popular, the app has the ability to find a way to replace your dish with a similar one to fill in the gaps (in some case may be app-controlled, branded dish). That could lead to a permanent loss of market share.

There's also a good chance that a few (or more) of your core customers will use the app to order food from your restaurant during the test. Inadvertently, you may have opened their eyes to a whole new world of options, reducing how often they order from you. This is a good reason to think twice about putting that sticker on your door.

Hopefully, this post is not seen as an anti-delivery app since that is not the purpose. Many foodservice businesses will benefit much more from their presence on these apps. However, this will not be true for some restaurants, and in such cases, it is probably better not to participate in the first place.

For restaurants trying to get rid of the delivery app, the struggle is real.

For more than 60 years, Casa Vega, a longstanding Mexican restaurant in Sherman Oaks, has never bothered with deliveries. It is not necessary. “We're always swamped,” says owner Christy Vega, whose grandparents started a business when they immigrated to Los Angeles from Tijuana in the late 1930s.

Before the coronavirus, fans came to Vega's restaurant for the atmosphere and enjoyed the food, lingering on margarine dishes in the red, leather stalls. In mid-March, when LA County asked all restaurants to close their dining rooms, Vega realized that the lack of delivery options would be a major problem. She admits that she and her team were "completely unprepared" to reinvent the wheel.

After Casa Vega closed for more than a month in late April, she reluctantly started contacting delivery apps. Though she has never been interested in their business model - apps typically receive 15% to 30% commissions on each order - these are times of desperation.

For better or worse, the apps were overwhelmed with subscription requirements, so they didn't have the necessary hardware (specifically an order tablet) to add Casa Vega to their roster. The restaurant had to find its own system. Vega now considers that moment a blessing.

Casa Vega reopened to pick up a driver on May 2, in time for Cinco de Mayo.

"We were open to great demand, more than we expected. We were completely overwhelmed with the orders, more than we could handle. I watched people at night. That day and said, 'Thank God we didn't make those delivery apps.' It saved us, ”said Vega.

Casa Vega is one of a growing number of restaurants that choose to forgo the delivery app because of high commission rates, safety concerns, or both. Although restaurants have complained about delivery apps long before coronaviruses, the pandemic has increased their problem, especially in LA County, where 80% of restaurant jobs turn died almost overnight from COVID-19.

Vega compares food delivery apps to the industry-eating piranhas they are supposed to serve. "It's not true," she said. "They take too much money. The fees are ridiculous."

VI. How much money is really taking on delivery?

We reached out to each of the food delivery apps in the "Big Four" for this story: Postmate, Grubhub, UberEats, and Doordash (which owns Caviar). Combined, these apps control 95% of the food delivery app market, according to analysis from Second Measure.

In the process, one thing became clear: Some of these companies are not transparent to the public about the commissions and fees they charge restaurants - and they don't have to.

To be fair, there isn't a standard commission rate for distributed applications, even within the same company, which is part of the reason the situation becomes confusing. Each restaurant in the US negotiates its own contract with whichever app or application they choose to use. If restaurants decide to use more than one service, the apps usually charge them a higher commission, but if they sign an exclusive agreement with an app, the price usually goes down. For example, Postmate is the only app that offers delivery services from L.A. hotspots. Moon Juice and Howlin 'Rays, order pages with #onlyonpostmate tags.

Those contracts often include nondisclosure sections that prohibit restaurants from publicly disclosing your app's commission rates, making a process that was inherently opaque even less transparent.

We reached out to top delivery apps to ask how much they took from each order. Here's what their spokesperson told us:

UberEats: A company representative said the commission varies depending on the package the restaurant chooses. For restaurants that only use the app to place orders, meaning they have their own drivers and/or transport, the average commission is around 15%. According to the company, to use the UberEats platform and its fleet of UberEats deliveries, commissions range from 15% to 30%. In an email to Vega, which she shared with LAist, UberEats said their standard commission rate is 30%. (In July 2020, UberEats acquired Postmate in a $ 2.65 billion deal. Both apps are still active.)

Doordash / Caviar: In August 2019, Doordash acquired the premium delivery app Caviar for $ 410 million in cash. Since they are a private company, a Doordash spokesperson declined to tell us their average commission rate or provided us with an average fee, saying the rate was confidential and varied by restaurant.

Grubhub: A Grubhub spokesperson said their platform is "free," but if the restaurant wants the company to provide delivery drivers, they will have to pay 10% of the total order. If the restaurant wants to use the app for "marketing" purposes, their menu appears or is featured on the app. When a user in the area searches for available delivery and pick up options, they will pay an additional 15%. The two restaurant owners told LAist that it was impractical to eliminate marketing fees. They say that if you do, it's not certain users will find your restaurant, let alone order from there. That means using Grubhub, on average, restaurants cost around 25% commission per order.

Postmate: When we asked, "What's your average commission?", A Postmate spokesperson said they had posed with the word "fees." "Commissions are not 'fees,'" the representative wrote by email, "they are our company's main source of revenue, and they are how we pay for the services we provide to the business and customers. " The spokesperson said that the commission rate is determined individually for each restaurant and that "arbitrarily setting the cost of delivery on demand has actually undermined our ability to operate ... and killed us. Industry-wide service capabilities that restaurants need to stay afloat. ”They don't provide any numbers. (As of June 2020, Postmate is the most used food ordering app in LA, closely followed by DoorDash, according to Second Measure analysis).

When the coronavirus pandemic forced restaurants to stop the dinner service, delivery apps issued interest, and support claims for local businesses. But most of them don't significantly reduce their commissions or fees.

DoorDash and Caviar have made some temporary changes to free local restaurants during downtime. On April 10, both apps offer half of the commission until the end of May and don't charge a commission for new restaurants for the first 30 days of using the service. Those relief programs ended on May 31, a DoorDash spokesperson told us.

In July, DoorDash and Caviar launched "Main Street Strong," an initiative that allows restaurants to set up a digital "storefront" on their own website so they can be sold directly for customers without commission. The service is slowly rolling out, and there is already a waiting list to sign up. While the program has no traditional commissions, it does have setup, registration, and shipping fees, a DoorDash spokesperson said. She declined to share those figures with us.

UberEats told LAist that at the start of the pandemic, it announced it would waive all commissions on orders received by the end of 2020 through the app. (That's right, most shipping apps also charge commissions for on-delivery orders.) The company also said that from March 15 to the end of April, they offer free "face-to-face" delivery. at "independent restaurants." It's a good deal for consumers, temporarily lowering their delivery fees, but it doesn't cut down on the cuts restaurants pay UberEats.

For its part, Grubhub has been offering consumers a $ 10 discount around the time that homestay orders were first released. Restaurants that have opted in to the "Dinner for Help" promotion received a $ 10 credit on their first 25 orders. They can then decide if they want to continue the promotion at their own expense while still paying a commission on the order's full pre-discount cost.

Joseph Badaro, the owner of Hummus Labs in Pasadena, told LAist that the company had repeatedly been asking him to sign up for the promotion: "They're like 'We're here to help you,' but it didn't help. restaurant - except selling food that will end up losing 30% of the commission. "

Meanwhile, food delivery apps are flooded with so many new restaurants wanting to sign up; they can't keep up with demand.

UberEats told LAist that since the coronavirus pandemic hit the US, they have seen a drop in self-subscriptions (i.e., a 10-fold increase; we had to look for that). If you're wondering how much that amount is, then in 2019, UberEats made around $ 337 million in adjusted net sales. Now, multiply it by ten.

Restaurants prepare and sell a physical product that can spoil quickly. Unless they're part of the chain, most of them are small businesses operating with low margins - about 6%, according to a financial report analysis.

In comparison, food delivery applications are larger, more focused tech companies that benefit from economies of scale. When a bunch of their customers is out of business, so what? New restaurants will open up in response to consumer demand. If delivery apps don't care about each restaurant's existence, it's because they don't need to.

During negotiations with delivery apps, Vega said the lowest fee she received was from UberEats, which earned 22%.

Vega said: “I was really shocked, morally and morally, that they didn't give restaurants a discount, but they were in too much business and didn't even have hardware for Register with us. "We're not going to give 30 percent to companies that don't show compassion for our industry at the moment. That's crazy. We're fighting for our lives right now."

Vega is not the only restaurant owner bored with delivery apps. Burgers Never Say Die of Silver Lake recently started charging an extra fee for every order placed through Caviar to compensate for the app's commission. If you order one of their usual cheeseburgers in the restaurant or over the phone, you'll have to pay $ 7.50 (before tax). To order on Caviar, you'll pay $ 9.50.

"Why is our delivery app price so much higher than the in-store price? Well, that's because we're being charged 21% per order, which means we're barely making any money." Get money from app delivery orders, "owner Shawn Nee wrote in an Instagram post.

"Every time the delivery app service contacted us, I responded like this: 'If you can give me 10% [commission agreement] per order, we can continue the conversation This, "Nee told us. "We either never got a response from them, or we got some information about the 'company' and how they didn't let us get that low."

Burgers Never Say Die still offers delivery via Caviar, but Nee told LAist that he encourages customers to order directly by calling or visiting the restaurant.

Wirt Morton, a co-owner of Tito's Tacos in Culver City, told LAist that his restaurant's margins, despite his 60-year experience and record, are between 3% and 4%. But the lowest commission that shipping app companies give him is 17%.

"We'll lose money for each delivery. It doesn't make sense," Morton said.

Instead, he and his wife, the business co-owner, decided to start offering a delivery service, something they haven't done in six decades in the business. They chose the local courier service StreetSmart Messengers, which requires delivery drivers to complete the National Restaurant Association's food safety program. According to Morton, they distribute all the items in "anti-tamper" packaging, so "nobody put their dirty hands on food."

It's not cheap. Customers who order from Tito's Tacos have to pay a $ 10 fee for delivery within a 5-mile radius of the restaurant and an additional fee of between $ 2 and $ 3 per mile for further away from customers. Morton knows that the number is too high means he'll lose some customers, but he says it's worth knowing his patrons won't catch a COVID-19 from one of the orders. His.

Tito's is lucky to have an ardent army of fans, many of whom are willing to pay extra for their favorite hard-shelled taco gringo. "When we were told that we were going to start delivering, we had people in Texas, Colorado, Connecticut and even overseas saying, 'Can you deliver it here?'" Morton said. (Sadly, he can't.) Restaurants without such a name recognition aren't so lucky.

May Matsuo-Rose, raised in Orange County, started Don Don Curry, a Japanese fast food business, in 2016 in New York City. She started off selling Japanese comfort foods like curry, chicken katsu, and egg sandwiches at farmers' markets and pop-up events. When she moved to L.A., she rented space in a commercial kitchen near Exhibition Park, planning to expand into food delivery and serving.

Of course, after the onslaught of COVID-19, serving and drinking was unquestionable. Delivery was the only way Matsuo-Rose could make a living, so she signed up for four applications. She suggested sharing the commission rate details with LAist. (While Postmate and UberEats have privacy clauses in their contracts since she has ended those contracts, she can talk comfortably.)

Here's what each app is charging her for:

  • Classmates: 25%

  • UberEats: 30%

  • DoorDash: 30% (reduced to 15% when a pandemic occurs)

  • Grubhub: 33% (30% commission plus 3% "handling fee")

At the end of May, Matsuo-Rose plays Don and Curry. Only relying on delivery apps to deliver food, she and her partner couldn't make enough money to pay rent for their kitchen space and keep the business running.

Matsuo-Rose said: "It's really tough because they get so many commissions. It is not a sustainable way of doing business. You are losing money to feed people."

For restaurants that have been open for years and have built a dedicated customer base, Matsuo-Rose says she can see their delivery business thrive, even with the app's commissions. . But for a new business, she says it's almost impossible.

As thousands of restaurants joined delivery platforms during the COVID-19 pandemic, the competition was so fierce that it was almost impossible to find new people like Don Don on these apps. If restaurant owners can't pay the extra marketing fees, like the one Grubhub charges, Matsuo-Rose says too many older restaurants already bury their business.

Matsuo-Rose said: “Our representative at the kitchen even encouraged us to order ourselves on these apps so we could trick the algorithm into making our restaurant seem busy and more popular today.

Simultaneously, trying to do it without a delivery app, especially as a new restaurant, means you may not attract many customers.

"If you're a brand new business, you have to market yourself just to let people know you exist." Apps, she says, are "a necessary evil."

Kelvin Mok, who runs Mr. Obanyaki, a dessert shop in Monterey Park that sells milk tea, frozen yogurt, and Tawainese rice paper, also reiterated those sentiments.

Mok said: "Our postal friends charge us 30%. Grubhub charges us 27%. That's a lot of money, but we can't really do anything because we need the service," said Mok. said and added that he had no other choice because he could not afford to hire his own driver.

Mok says for an order worth $ 10, for example, he pays about $ 3 in commissions, $ 1 sales tax, and at least $ 2 for ingredients. After paying rent and labor costs, he said, "I can make $ 2 or $ 2.5 on that order."

"I can survive now," said Mok, "but the future is pretty uncertain. I don't know how much longer I can live." In April, he started GoFundMe to raise more money to keep his business running.

Matsuo-Rose says restaurant owners who lack English skills to negotiate a better deal or technically afford to optimize their presence on the app are even at a greater disadvantage.

Matsuo-Rose said: “It is difficult because so many small restaurant owners are immigrants. "Some are older and don't have the tech-savvy to partner with these apps successfully. I'm in some Facebook group where they like 'I can't even navigate this dashboard to the setup. menu and then paintings. '"

On June 8, L.A. City Council agreed to adopt a provisional petition limiting third-party shipping application fees to 15% and marketing fees to 5%. In the original petition, board commissioner Mitch O'Farrell called the fees "exorbitant" and said they made it harder for restaurants to survive during an "international emergency." takes place.

That is not an original idea. Some cities, including San Francisco, New York, Chicago, Seattle, Washington D.C., and Jersey City, have limited application-delivery fees to lessen the pandemic's impact on their respective dining scenes.

In effect, 90 days from when live eating is allowed to resume (this time, hope is good), LA's ordinance also requires food delivery apps to provide detailed dashboards for each customer's cost. That includes the food price, delivery charges charged to the restaurant, any commissions or other fees associated with delivery, and tips.

All major delivery apps claim they are complying with L.A.'s ordinance. But in early July, two local restaurant owners told Eater LA that some delivery apps still charge them between 25% and 30% commissions on orders. The owners said when they asked Grubhub, DoorDash, and Postmate about the new law, the companies all sent them generic statements, confusing messages, or nothing at all.

Councilor O'Farrell's spokesman said the city was currently surveying restaurants to assess whether the ordinance was followed.

A spokesperson told LAist: “I understand that restaurants may submit a written justification when an ordinance is breached in the delivery order. "Delivery application has 15 days notice in writing to make the necessary changes."

If the application does not make those changes, "civil action can be taken." The City Attorney's office is "planning" what might look like, the spokesperson said.

Even with limits on commissions and fees, some restaurant owners are still abandoning third-party apps. Morton says city council efforts sound good, but commissions between 15% and 20% are still too high for him. At that rate, he believes Tito's Tacos won't be able to continue in business.

Other businesses don't wait for politicians or local decrees to save them. They are looking for alternatives to well-known delivery applications.

When the pandemic broke out, Tock, a restaurant reservation system serving several cities across the country, recreated itself as a takeaway (and, in some cases, delivery) platform. The company is less recognized than Grubhub or DoorDash, but its platform, including a website and an app, has become the top choice for many L.A.'s upscale restaurants.

Tock's Marketing Director, Kyle Welter, told LAist that Los Angeles is one of their biggest growth markets. More than 100 local restaurants currently use the platform. Many of them, especially those who made a reservation many weeks in advance, now offer special set dinners or special menu items only available on Tock. Bestia has a six-course "Bestia at home" menu that changes every three days, while Republique offers family-style dinners. Bar Henry makes handcrafted cocktails for five, and n / Naka creates elaborate double-decker bento boxes, all to pick up. Wolfgang Puck told the Los Angeles Times that Tock helped him make the money he deserved in Chinois.

The site is not as easy to navigate as the Big Four apps, possibly because it wasn't originally designed to be an online ordering system. But Tock has one big advantage over restaurants - its most basic package charges a restaurant fee of $ 199 monthly plus 2% commission on prepaid bookings. If a restaurant does not want or need the reservation feature, the commission will increase to 3%, with no registration fees. For Tock's core clientele of high-end and midsize restaurants, where a dinner tab for two easily runs between $ 75 and $ 150 (without alcohol), this fee structure could be one The bargain versus the commission per order that most third-party apps charge.

Perhaps it's not surprising that one of Tock's founders was a restaurant owner.

"We are passionate about helping restaurants, and as the owner, I know how it works," Tock's CEO Nick Kokonas told LAist via email. He owns four restaurants and two bars in Chicago.

Kokonas told us that since March, Tock has added around 60 restaurants per day in 28 countries, but that's not the only option for food businesses.

Joseph Badaro, the owner of Hummus Labs in Pasadena, took a different path. He spent months planning to open his Mediterranean restaurant, but when a pandemic struck, the landlord wouldn't let him cancel the lease. So he thinks he's going to try to make it work, at least for a month, and open April 1.

Badaro signed up for Grubhub, which kept him afloat for a while, but he realized he was making almost 70% of his profits through the app - and the app took back 30% of that money. He started looking for options and decided to give ChowNow a try.

"What they do is put an ordering platform on your website, and the customer is the only one who pays the shipping fee," says Badaro.

Instead of paying a commission, restaurants pay ChowNow a flat fee. Badaro told him it was $ 150 a month. While he still uses Grubhub to receive goods (with a 15% commission), he stopped using the app for delivery in July and didn't look back.

"It's just a simple math," says Badaro. My sales have been increasing every week.

That flat fee is part of the ChowNow ethos. CEO Christopher Webb told LAist via email and added that the company had added more than 8,000 new restaurants to its platform since March. "Every restaurant in the country wants and needs to be removed from predatory markets like Grubhub if they want to survive the pandemic," Webb said.

San Francisco-based coffee roasting company Sightglass uses Toast, a tablet-based point-of-sale system, to process take-out orders.

Unlike many third-party apps, Toast is pricing transparent. The company typically charges restaurants between $ 50 and $ 100 per month for using its system to order and sell goods, both online and in person. Also, the restaurants do not have to pay any other fees for the company. The ordering system is usually embedded on the restaurant's website.

For Stanley Morris, Sightglass's chief operating officer, the decision to use Toast instead of any of the Big Four's delivery apps is unquestionable. "With delivery companies, unless you're doing a lot of orders, that's going to be very expensive. And I don't see any consistent behavior on hygiene," says Morris, "the way they handle things. "

Sightglass spent over a year planning the launch of its first outpost in L.A, a 13,000-square-foot roasting plant with a 150-seat restaurant and a take-away coffee window near La Brea and Melrose. The opening day of March 14 was a success. The next afternoon, Mayor Eric Garcetti issued an order to stay at home. The restaurant had to rotate; it becomes Sightglass Provisions, a store that offers upscale processed food, market farm produce, and, of course, locally roasted coffee.

By then, Morris was able to train his team of seven on Toast quickly. Besides, all he had to do was create a menu for pickup and pre-order, and voila, the digital marketplace was born. Toast allows him to fulfill orders without paying high commissions or using outside delivery drivers. For health and safety reasons, he just wanted Sightglass staff to handle the restaurant's food. Everyone entering the facility is checked for temperature, all items are carefully cleaned, and recipients are completely out of contact. All are part of the carefully compiled quality control system Morris has implemented to prevent the transmission of COVID-19.

But even with a quick reorganization, Morris says Sightglass is probably making 20 percent less than expected returns. "We're just trying to get past this problem. In the meantime, we'll be the best business we can be, under all circumstances. Everyone creates this as they move on," he said.

For food businesses that cannot afford to hire delivery staff or create complex ordering systems, solving food delivery problems can be like a high school team project - sometimes better than you should do it yourself.

Sara Valdes runs Sara's Market, in City Terrace, with her husband, Steven. The store is a convenience store in the neighborhood with a little brilliance. Alongside the usual M & Ms bags and bottles of Tabasco, you'll find the organic Kernel of Truth biscuits, natural wine bottles, craft beer, and oat milk.

The store doesn't start shipping until May when Sara and Steven equip a truck and begin delivering their goods directly to a certain location two days a week.

"People have told us they are still a bit hesitant to get into the store, so we give them the option to take them from the truck," Steven Valdes told us in August.

Sara's Market truck is not like a regular food truck. You do not place an order at the window and wait until your number is called. Instead, you book and prepay for your order via Toast. Sara Valdes, the best part is that she doesn't pay any commissions or rely on third-party apps.

"It's always been a family-owned business, so whatever we do, we can do it ourselves," she said.

They charge a $ 5 delivery fee per order, a figure they can keep low because they don't pay high commissions. Valdes says they also use the truck to help generate revenue for other businesses in East L.A. Their pickup shipments usually occur at local businesses like George's Burger Stand on Cesar Chavez, where their patrons might be tempted to grab a burger or some cheese fries. Chili. Valdez wants to share his wealth with nearby restaurants that may not have enough resources to deal with delivery apps or online ordering platforms.

When the coronavirus pandemic started, Valdes said that business was slow. The store generates the same revenue as before the pandemic - not something you would often hear from people in the food industry.

"We are getting a lot of support from the community, which we really appreciate," said Valdes. If you want to support local restaurants, bars, convenience stores, and markets but don't know how she has one piece of advice: Call them and ask.

"Just ask them directly, 'What's the best way I can order that is most beneficial to you?'" Valdes said. "I always tell people to shop locally, favors locally, even if it's just a gallon of milk. It's still a sale to that person, and it's still income. I feel like people who are currently on the same boat, fighting in one way or another. But I think as long as each community sticks together, we will all really get through this. "

When as many restaurants close well - dedicate one spot to Dong Il Jang, Broken Spanish, Baco Mercat, Jun Won, Swingers, Here's Looking At You, Trois Mec along with so many small establishments will never see the name of they've been featured in the media - and the reopening timeline is still murky, many restaurant owners realize that if they want to survive, they'll have to re-envision their business for a long time.

"We're not going back to what we thought the restaurant business, probably never," said Sightglass, Morris. "You can't get it on some of the sidewalk tables or just with take-out. It's sad, it's painful, and it's painful, but it's reality."

At Casa Vega, Christy Vega knows she won't be able to rely on the same business model she's been using for over half a century, but she's not sure what happens next.

"The future of the restaurant industry is short," Vega said. "Sadly, I think the landscape will be much different in 2021. That said, the restaurant owners' nature has incredible heart and passion. The ability to recover in times of turmoil is second nature for us. So I still have hope. "

VII. Should you delete your Food Ordering & Delivery App?

For weeks, when restaurants begged delivery platforms to lower their commissions, the apps declined, benefiting further from the coronavirus crisis.

It is not a popular ritual right now. You're lying on the couch in your pajamas, which you haven't changed all day. Who can blame you? Now is the time to relax, no matter what the productivity experts say. You've cooked a few meals for yourself this week, maybe even made a pot of beans or baked a loaf of sourdough, but doing all those dishes can be tiring. So can let me eat many meals a day, every other day. So you take your smartphone and open an app like Grubhub (Seamless), Postmate, UberEats, or Doordash (Caviar), browsing through the restaurant options that have made a spin-off decision for delivery.

But instead of choosing pizza or banh mi, you need to do something else. Completely delete applications.

"But what about supporting my favorite local restaurant?" you say. Yes, you can still do that by calling the restaurant directly to order. Or by purchasing merchandise and gift cards. Or by donating to the restaurant staff's Venmo or GoFundMe or a fund to feed the frontline staff. Or by calling your representative. (If the restaurant only sells goods via a delivery app, Caviar seems to be the most affordable option.)

These apps - mid-range tech companies with millions, if not billions, of funding - have long frustrated the restaurant industry. Their hunting methods include typically taking a 20 to 30 percent commission from restaurants per order, asking restaurants to pay for promotions the app offers to customers and adding the restaurant to the app without the restaurant's consent. Not to mention the few hundred dollars these companies charge restaurants even to sign up to use their platforms.

This behavior only worsened when the COVID-19 pandemic affected the entire restaurant industry, leaving millions of restaurant workers out of jobs and chefs and owners trying to find everything a way to save their restaurant in an industry that is already a razor-thin record. For weeks, when restaurants begged delivery apps to lower their commissions, the apps declined, instead of embarking on misleading PR campaigns, positioning themselves as friends and the savior of the restaurant industry.

Grubhub caught the spotlight in March when it announced deferring commissions of up to $ 100 million. But delay only means collecting money at a later date, not commissions. The postmen reached out to celebrities to showcase their favorite local restaurants in an advertising campaign. Caviar has reduced delivery fees for its customers, and Grubhub announced a $ 10 discount on any $ 30 order booked between 5 and 9 p.m. What the promotion doesn't explain be that Grubhub has forced restaurants to choose a tab in the promotion. And if that's not enough, Grubhub also takes commission based on the order's total cost before the discount.

The app does all of this while paying too low for its drivers for delivery. This has been a pre-pandemic problem - average wages are around $ 10 to $ 15 per hour. Now, they have one of the most dangerous jobs, and while some companies like Caviar are providing drivers with hand sanitizer and gloves, no company is offering a raise or health care for the driver.

These applications may be easier to sympathize with if they, like the businesses they depend on, lose money. But not so. Instead, they see more businesses in this crisis.

When people were at home, the delivery has become more popular than ever. An UberEats spokesperson told Fox News that orders for independent restaurants "in the United States and Canada had increased 30% since mid-March." And as spot orders continue to drag on, that number will likely only increase.

If these apps are really interested in the restaurants their business is built on, they will agree to limit commissions to 10% or less. Tock, the booking and pickup platform of restaurant owner Nick Kokonas, offers a standard 3% commission contract. Instead, according to a report from Eater, tech companies have no plans to reduce their commissions and are resisting any attempt to ask them to do so. In response to this news, an Uber spokesperson said Food & Wine, "It will cost money to provide our platform and services to restaurants - changing the commission rate will force us to change the way we do business, potentially hurting the people we are trying to help most:

On Friday, shortly after San Francisco passed an urgent order asking delivery applications to limit their commission at 15%, Grubhub sent an email to SF-based customers, pleading they object to this order. It's worth noting that earlier this week, DoorDash announced that it would offer 50% off commissions for restaurants with five or fewer locations from April 13 to the end of May. While it was in progress, it may be too little, too late. Nor does it offer a permanent solution to these predatory activities.

The COVID-19 pandemic completely upset the restaurant industry as we know it. The existing industry is a shell of what it was just a month ago. When restaurants debate the ethical dilemma between keeping their employees safe versus the financial dilemma at the close when restaurants think of the fact that the majority The industry was broken before this crisis when restaurants figured out how to operate in a world full of unknowns, delivery of unauthorized apps continued the extravagant behaviors they had deployed in the precursor coronavirus.

Until these apps actively start agreeing on commission limits, it's time to delete your distributed apps and let them burn.

VIII. bePOS - The Most Powerful POS System For Merchants

  • Kitchen Display System: Get quick order status updates & Avoid any lost or forgotten tickets left at the printer.

  • Staff Management: Easy to manage, track, measure, schedule; Maintain payroll details & Personalize accounts with employee-specific settings.

  • Cloud-based: Stay synced anytime, anywhere & Enhance customer experience with only one information database.

  • Menu Management: Add, clone, and organize menu items & Easy to modify to react with customer special order.

  • Cash management: Account for and manage cash in the till with simple pay-ins and pay-outs

  • CRM: Record the customer's profiles and buying history & Drive repeat business by rewarding loyal customers.

  • Inventory Management: Track recipes against menu item; Determine ingredient-level food costs with ease & Auto-updated with in-service alerts.

  • Instant reporting: Post sales data daily, save time, and reduce errors & Draw insights from comprehensive end-of-day summaries and other detailed reports.

Moreover, bePOS have some special features that no POS System contain:

  • Track Costs: Track recipes against menu items and determine ingredient-level food costs with ease

  • Menu Engineer: Track recipes against menu items and determine ingredient-level food costs with ease

  • Improve Service: Keep staff aware of inventory levels automatically with in-service alerts.

  • Define Ingredients: Easily create and track ingredients, with costing and unit measure information.

  • Create Recipes: Associate common ingredients with menu items using tap-to-create recipes

  • Track Inventory: Easily update all menu items with ingredients in its recipe at once Especially, with Restaurant Inventory Management features, you can create and manage a limitless number of ingredients with the unit cost and retail price, mark any menu item out of stock, and straightforward inventory reports. Also, you can customize menu items with varied & detailed ingredients and inventory countdown. With purchase and order, you can easily report on inventory levels and suggest re-stock options.

Besides, if your restaurant needs more hardware, bePOS is considered to be the best solution for you, which includes:

  • iPad & iPad STAND: Apple tablet can operate as the POS terminal. Staff can take it to the table or leave stationary at a counter. Case (or stand) enclosures for your iPad, protect it from breakage, and safely secure a counter to prevent theft.

  • Cash drawer: This hardware bundle will help you build the perfect wireless experience. The cash drawer can connect through one of our supported printers and serial drawers.

  • iPhone & iPad: This is a small and portable version of your tablet POS system, which allows your employee to work on the move. The fast and reliable printer has innovative functionalities for POS environments. The small size makes it ideal for customers with limited counter space.

LAN receipt printer.

Using bePOS brings you better communication with display ticket times to keep track of turn around, which helps staff see what’s cooking and what’s ready to go. It reduces less hardware with display ticket times to keep track of turn around and help staff see what’s cooking and what’s ready to go. bePOS helps create an ultimate service with display ticket times to keep track of turnaround, which helps staff see what’s cooking and what’s ready to go. Get reports tailored to table-service restaurants: revenue centers, item and modifier sales, customer frequency, employee sales. If it hits the bottom line, we’ve got a report for it. Try bePOS now, and we promise to give you the best experience ever! The food delivery market is spreading among consumers. Furthermore, it is a potential area for investment. If you want to create your own food delivery website, you have two options. You can use a template for your future website and hire a development team to customize it to your needs. Alternatively, you can hire a team to develop a completely custom solution for ordering and delivering food, which can be expensive but beneficial.

12 lượt xem0 bình luận

Bài đăng gần đây

Xem tất cả