Updated: Jul 20, 2019
Are you owning a hair salon?
Are you exhausted of finding marketing ideas for branding your salon?
Do you want to optimize marketing ideas for your salon?
Let's check out this article!
It will suggest you some suitable marketing ideas for your salon which help you maximize the advantage and develop the best business.
I. Marketing Activities You Can Apply At The Salon.
1.Carry exclusive products
Creating an exclusive product line for your salon?
This will be a hallmark for your salon to become more special to customers. These exclusive product lines can meet the needs of customers and create your own points for other salons. This is absolutely no marketing idea at all.
Developing an exclusive product line has many advantages in your PR and salon advertising:
Enhance brand identity
A highlight to attract customers
A mark to keep customers coming back
Make a difference from competitors
Before deciding to create exclusive products, you need to research carefully your customer segment, their main needs, the salon core value,... Since then, you will have an overview of the market and customers building a solid foundation to develop your own salon line.
2. Create catchy hairstyle that meets customer demands
As a hair stylist, updating hair design style is very important. The trend of hairstyle changes every day. So updating the style is what a hair stylist needs to do to meet customers' needs as well as refresh their own salon. Just like building an exclusive product line, creating catchy hairstyle will help you retain your customers, create focal points with your customers and your own salon.
Creating a unique style for each salon depends very much on the skill and personality, personal stylist' s imprint. Besides, the stylist also needs to learn to keep up with the modern trend. In addition, managers also need to pay attention to improving the skills of their stylist by learning professional hairdressing courses to help their staff improve their skills and quality of services.
3. Hold a super sale
This is a short-term marketing idea, but it is always right for all businesses including a hair salon. Not only will customers know your salon more, but the launch of advertising campaigns will also bring stable sales to the salon.
Hold a sale, maybe even just twice a year, where you let clients buy products and services for 30% off! It's a great way for a large turnout.
4. Offer a higher level of treatment
Good service quality is always an important factor to retain customers. In addition, this is also an effective marketing tool when approaching new customers.
Providing and improving their quality are what every salon needs to do to brand and PR for their salon.
II. Marketing Online - An Indispensable Tools To Promote Your Salon
1. Focus on social media
In this booming technology era, why not take advantage of social media to let people know your salon more? Increasing the interaction for potential customers in your salon area can increase the number of customers and sales for the salon.
Post pictures of your work to your salon’s Facebook, Instagram, Pinterest, and Twitter pages. Engage with fans and provide exclusive deals to those who follow you on social media avenues.
2. Boost online review
Customer feedback is very important to the salon. That may be the comments that help you grow in the future. That is how customers show their affection and belief in their salon.
Ask your VIP clients to leave you a review online. At least 70% of potential clients search for online reviews before trying out a new salon. Publicizing customer feedback is a way to attract potential customers and raise brand loyalty.
3. Use online advertising methods (Facebook ads, Google Adwords & Magazine ads)
Using online advertising tools has many advantages for you. In addition, it helps you optimize marketing ideas, greatly reducing the amount of work for managers.
a. Google Adwords
This concept is pretty simple. People search for salons on Google, in your local market, and you pay for them to click on your ad. They head over to your website, and fill out a contact form or call you. That’s a lead.
Similar to Adwords, you pay when people click on your ad. This method can be effective if you target very specific clientele. Facebook lets you set up specific demographics.
c. Magazine ads
Advertise in your local salon magazine. If they have a decent amount of followers, you may choose to advertise on their website as well, if possible. If you can’t have a display ad, ask to write a content piece for their blog and get the coverage that way.
4. Start a blog
Your salon website is often the first impression you have with new clients. And as you’re in the beauty industry, I’m sure you know how important a first impression is.
But a good website is so much more than just a first impression. This is the online version of your salon. An extension of your salon universe where people learn about you and find out how to book and find you. It’s where many of the other salon marketing ideas in this list will direct new clients too.
There are many reasons why you need to get this right. You want it to look good, function well on the mobile phone, be optimized for search, and include all the right information in the right place.
5. Set up an E-mail Newsletter for Your Salon
You may think that: “Aren’t people just annoyed be receiving E-mails from businesses trying to promote their products and services?”
This is true. But if you run your salon’s E-mail marketing in the right way, it is one of the most powerful ways to communicate with your clients and potential new clients.
Instead, focus on how you can give value to your subscribers and only promote products and services when it makes sense and comes naturally. Try to focus on sharing inspiration, educate on things related to your services, and share information about your staff that strengthens the relationship with your clients. Product and service promotions should only come second.
This way you’ll keep your salon top of mind with your customers while increasing awareness of the different services you offer in your salon.
III. Build Relationships - Long-term marketing idea for any hair salon
1. Buy TV advertising
This is a familiar advertising channel. It can help you to reach a large number of customers. This will help you to expand your market and segment customers better.
If your salon is big enough and your budget allows, take a TV spot that’ll air on your local community channel. Do your research before spending big money on this though.
2. Generate local publicity
Using articles from local journalists to post in special magazines, fashion magazine is a great opportunity to advertise your salon to the majority of customers in the region.
Get to know a writer or journalist from your local newspaper and have them write a compelling story about your salon. A salon introduction article, the services provided, some previous customer reviews, ... will definitely provide an useful source of information for locals to have a chance to learn about your salon.
3. Commit to a workshop
Why don’t you open a workshop to connect with customers?
This is a reasonable marketing idea. The workshop is an opportunity for the salon to express gratitude to existing customers, as well as an appropriate opportunity to promote their brand to new customers. Through the topics of hairdressing, hair care, product introduction, ... salon owners can exploit the potential of new customers, expand their markets and raise customer awareness better.
IV. Using Salon Software - A powerful assistant in the technology era
1. Booking management
Booking online is beneficial for both hair salon managers and customers. Managers can advertise customers' quantities and appointments. Meanwhile, customers can choose an appointment that fits their personal calendar.
Besides appointment, the software also has the function to remind customers of the appointment time, cancel the appointment if the customer has an unexpectedly busy time,...
This stage saves time not only for customers but also reduces the load of the managerial workload of managers.
2. Customer relationship management
Building long-term relationships with customers is always a leading factor in any business. Hair salon needs to manage customer information data, manage customer feedback, ..... It's a technology used to manage interactions with customers and potential customers. A CRM system helps organizations build customer relationships and streamline processes so they can increase sales, improve customer service, and increase profitability.
Forging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place - a simple dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.
3. Gift certificate promotions
Sending gifts to customers is a good way to market. This both helps your business to retain potential customers and help you to improve your brand. In addition, if your salon is conducting exclusive product launches, this is an opportunity for you to collect customers' feedback to improve your product.
The gifts can be offered with discount vouchers, membership cards, points of exchange for gifts, exclusive mini size products, ... Although small gifts bring to customers professional modern care.
4. Using email marketing
Email marketing is a special tool to connect with your customers. Customers can feel the professional customer service you provide.
You can use flexible email marketing for the following purposes:
Notice of customer incentive program
Email thank you, grateful customers
"Happy" email (Happy birthday, Happy new year, ...)
Notification of new salon campaigns
In addition, customers can use email to give feedback on their opinions about the salon and the quality of services provided in addition to customer data management software. Since then, the salon has been able to improve its service quality to meet customers' needs, creating a modern professional environment.
IV. bePOS - A Beneficial Assistant For Every Salon Hair Business
bePOS is 4.0 sale management software which is the best solution to optimize your business. bePOS is trusted in 10 countries around the world and is an effective assistant to help you manage the operation of the salon.
With outstanding features such as scheduling, employee management, customer management, customer relationship management, inventory management,... bePOS will be very helpful for managers. Many salon owners have trusted bePOS during the past time.
Download bePOS immediately to experience professional service quality right now!
You may concern: