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How To Build A Strong Online Ordering System

Online ordering systems are part of today's culture. People ask to deliver there and enjoy their meals with minimum effort and maximum comfort. In this post, our web agent shares why it is advisable to offer online delivery and create a delivery system that enhances customer satisfaction and sales.



According to Statista, the online delivery segment will amount to the US $ 136,431 million by 2020 - double the total of $ 76,195 in 2017. Furthermore, it is expected to reach $ 182,327 million by 2024.


The global pandemic has prompted more delivery services. Restaurants offering delivery may survive the quarantine process and decide to continue with this option in the future. Customers who have appreciated online delivery convenience from restaurants, stores, and courier services will continue their trend after the restrictions are over.


According to a March 2020 survey of consumers in the US, 41.7% said they were likely to order delivered online from restaurants.


I. What is An Ordering system?



An online ordering system can be defined as a system that allows restaurants or businesses to accept and manage internet orders.


An online ordering system can be defined as a system that allows restaurants or businesses to accept and manage internet orders.


An online ordering system helps people view your restaurant's dishes and order online in four easy steps.

  1. Choose from the available dishes and add them to your shopping cart.

  2. Choose to ship or receive

  3. Enter name and delivery details

  4. Pay

The restaurant receives and executes orders.


The online ordering system for restaurants has many advantages over phone orders, briefly mentioned below.

  1. The ordering process is easier for both customers and owners. Owners don't have to analyze the entire price list and have five minutes on the phone, and customers don't have to wait.

  2. Manage orders and customers more easily

  3. Track your orders in real-time

  4. Cheap marketing. Distributing the brochure is expensive, and the customer is unaware of the current price list. In contrast, the cost of online stores is zero.

  5. Customer data does not have recorded errors, such as telephone communication.

  6. Customers that are knowledgeable about the entire price list and have more time to execute larger orders.

  7. Customers can order even when the restaurant is closed.

  8. The cost of telephone service is expensive, while the cost of ordering online is zero.

  9. Online ordering is more common than ordering over the phone.

II. DIY vs. Outsource Online Ordering System to Your Restaurant



If you decide to deliver to your customers, will you provide your own by hiring a delivery person, or will you hire a third-party delivery service?


Here are a few things to consider for both cases.


DIY Delivery Considerations


If you choose to deliver on-site, you need to find and train delivery drivers. Find someone who has experience in pre-delivery and has a vehicle. Pay the driver's gas bill and contribute to their vehicle maintenance, as you won't be able to deliver it without it. You will also have to check your insurance and make sure you can adequately insure your driver.


The shipping charges and the business that comes from providing the delivery service will help offset hiring a new person, but a lot of work has to be done to recruit and train the right person for the job.


There are ways to outsource shipping, too, but keep ordering online in-house. If the thought of managing your fleet of drivers seems overwhelming, but you don't want to pay high fees for third-party delivery apps, consider exploiting other networks that only provide drivers for you.


This could be a network of drivers from one of the ordering platforms, like DoorDash, or a completely separate company that focuses solely on delivery. For example, some restaurants join together to create local delivery driver networks - see if that's something going on in your area or learn to get it started with other restaurant owners.


There will be a cost for this option - possibly higher than your fleet - but it could be significantly less than using a third party for ordering and shipping.


Using a third-party ordering system


If you use a third party for both ordering and shipping services, that will be less work for you, but you will have to share your profits with the platform.


The costs you will have to pay for third party delivery services include:


  • Setup: Setup costs range from $ 0 to $ 400 and is a one-time cost to add your menu, find hardware and software for your restaurant, and put it on a map.

  • Transactions: With most applications, you can expect a fee per transaction, which is a percentage of each other. Depending on where you live, the rates vary - more crowded areas often have higher prices. Typically, you are looking at 10% to 40% per transaction.

  • Marketing: If you're looking to market your restaurant delivery service, a third-party app can help you with that. This may cost as little or as much as you are willing to spend. Most of the apps offer priority locations, recommended listings, and featured services - for one price. The price fluctuates depending on the third-party applications you use.


Remember that customers can blame your restaurant for a delivery problem, even if it's the delivery fault.


This means you'll want a system to have feedback in place before customers complain. Do you have someone who specializes in responding to customer feedback? Prepare them for what to say if there is a problem with the order. There might be an offer that encourages customers to come back, such as a 20% discount on their next order.


III. 3 Things You Need to Implement An Online Ordering System at Your Restaurant



If your restaurant doesn't offer an ordering system yet, here are some of the top resources you need to get you up as quickly as possible:


1. Employees


An ordering system requires staff. If you decide to handle door-to-door delivery, you will need one or two conscientious staff can deliver orders to customers (if you're delivering)

An employee directly monitors and processes orders, coordinates with your driver or third-party delivery staff, and updates the online menu when an item is 86 years old

Employee additions at home to accommodate increased order volume (chef and staff in charge)


This is also an excellent opportunity to bring in any employee that you may have quit or increased your current employee's hours so that they can return to full-time work. Consider taking time for additional training if employees learn new roles or are unfamiliar with fresh cleaning and safety methods. Cross-training is one of the best ways to ensure your employees can take on various changes and feel like they're improving their skills.


2. Technology


A lot of restaurant technology goes into a thriving delivery service. This is exactly what you need for the different stages of the ordering and delivery process.


You can allow your customers to order shipping in three ways: by phone, online (Google or your system), and a third-party app. Whether you choose one, two, or all three, we recommend using the system that streamlines orders right in your POS machine, as errors in manually entered orders have can cost you up to $ 4,000 per year. * TouchBistro offers a direct online ordering service for you to book right on your system (or order.tbdine.com), as well as integrations that pull orders from leading shipping platforms directly in your POS.


Order fulfillment - Another benefit of the integration, as mentioned earlier, and direct online ordering is that both options cut down on clutter and increase efficiency. You get more orders instead of one tablet per shipping platform; you just need to have your POS machine centralize all the charges. Those orders appear automatically on your POS machine, so you just need to press accept.


Delivery of the order - If you decide to deliver on-site, you need to equip the driver to deliver the goods, insulated bags to keep warm during delivery, and a smartphone to communicate and navigate. If you choose a third party delivery service, they will take care of these logistics for you.


3. Costs


These are some of the costs you might face if you choose to launch a door-to-door service at your restaurant. If you decide to use the third-party option, each carrier will offer its rates.


  • Labor - For door delivery, you need to pay your driver.

Cost: About $ 2,333 per month, according to Glassdoor.

  • Online ordering - Setting up a system for taking online challenges on your system and streamlining them right into your POS machine can cost anywhere from $ 50 to $ 140 per month, with some fees per transaction (psst… TouchBistro Online Order doesn't - you're 100% more profitable).

Cost: $ 50 to $ 140 per month

  • Third-Party Apps Integration - If your POS doesn't integrate with online ordering software, you'll need a computer.

Cost: Most online POS ordering integrations range from $ 30 to $ 100 per month

  • Delivery packaging - You may already have take-out packaging for your doggy bags and take orders, but you will need to stock up when you begin offering delivery. You may also need to upgrade to containers to ensure that items do not spill on delivery and that temperatures remain stable.

Cost: Approximately $ 960 to $ 2,160 per year. (Delivery-focused restaurants spend around $ 0.63 to $ 1.45 on take-out packaging per order. Our range is calculated based on 50 orders. delivery per day, but with takeaway orders increasing, this number may be higher)


IV. How To Design An Online Ordering System


1. 12 Key features to build an online ordering system



If you want to build a food website like DoorDash, Delivery.com, FoodPanda, UberEats, and many more great examples, read on. Here's what food delivery websites should equip to engage customers and drive your order.


  • Attractive image: Attractive and high-quality food images should make up an essential part of the overall website design. If you want to build a restaurant website with a food delivery service, you should also include photos of the food preparation process.

  • Menu or category: All items to order need detailed descriptions and, of course, attractive photos. If the quantity of items is large, your food delivery website will benefit significantly from filtering and sorting by categories of foods, dishes, ingredients, etc.

  • Multinational and multilingual: If you aim for a global market, you will benefit by presenting your services in multiple languages. Global multiplayer immediately invited users to choose their country or city and then proceed to choose their dish.

  • A clear call to action: The order button should be prominent, clearly labeled to let the customer know what to do, and have sufficient color contrast against the background. The controls for the portable design should be large enough to be clickable with your finger.

  • Convenient shopping cart. Even small food delivery sites are equipped with a shopping cart to store their order and continue browsing. The shopping cart needs the options to view, edit, and delete items. It is much more attractive with features like real-time price updates, slideout or flyout, etc.

  • User-friendly orders: Make sure the order steps are minimal, and you are not asking for too much information. All form fields are clearly labeled, and an error message will appear near each area, which is a crucial accessibility requirement.

  • Secure online payment: Online payment, payment on receipt, or another method - for customers to choose. It's essential to integrate your food delivery website with trusted checkout providers.

  • Voice search optimization: Voice search accounts for half of all searches, and specific niches like local food deliveries are significantly often queried by voice (including the words "near me"). So make sure to optimize your website for voice search, including feature snippets, local search optimization, switch to HTTPS, and more.

  • Delivery: This type of delivery is always in demand, especially for customers who cannot be home at a specific time. The pandemic increased the popularity of this option. Consider adding it to your order form.

  • Vivid perception: Many customers are concerned about the safety of preparing and delivering food after the Corona crisis. Make it straightforward on the site’s main page that you're interested in it too - for example, by including a photo of a masked employee or by promising postmen will wear them.

  • Mobile optimization: Make sure users with smartphones and tablets easily view your offers and order offers. Responsive web design is, by far, the best mobile optimization technique.

  • Web accessibility: Be open to all customers who may need online food delivery, including those using assistive technology. Following best outreach methods, add keyboard navigation to your website, provide ALT tags for images, provide explicit semantic markup, pay attention to appropriate error validation, and more.

2. Is SEO necessary for your online ordering system?


It depends on the size of your price list and whether you have ready the text and photos you want to add. If you have the materials ready, it will take you 2-3 hours to complete your Online store.


SEO makes the difference between a website's success and failure, and you should pay attention to it. Search engine optimization is a combination of many factors. The most important factors are:

  • The website’s speed: Webpages created with our website builder are over 90% speed for mobile and more than 95% for PC. Do a speed test with the google speed tool.

  • Responsive design: Your websites look great on any device, mobile phone, tablet, or PC.

  • Protect: We offer FREE SSL certificates for all connected domains.

  • W3C Authentication code: This ensures better page performance, a great visitor experience, and a higher search engine ranking. Our website builder develops error-free web pages. You can check out our website here.

  • Web accessibility evaluated: The web pages’ content is easily accessible and understandable by the visitors, and this also gives a significant reward to the search engines.

  • Content is optimized: They provide various tools to optimize your content, such as alt text for images and headline text for links, auto microdata, meta titles and descriptions, and robots files: .txt and sitemap, page title, canonical tag, and more. If you are an expert, you can watch any of our demos.


Other essential factors are off-page SEO factors like domain age, backlinks, social media accounts, etc. that you will have to take care of yourself.


3. Choose a site platform


Using a content management system (CMS) is the optimal solution for a business website.


CMSs like Drupal and WordPress offer flexibility in terms of features, customization options, security, scalability, and reliability compared to simple DIY website builders.

Simultaneously, using a CMS as the basis for a website with all the necessary customizations is much cheaper than developing a custom programming language from scratch.


Besides, here are seven steps to design an online ordering system:


  1. Log in to your Admin Console.

  2. Enter your business details: Name, address, contact details, etc.

  3. Apply your style to a website by changing colors and fonts.

  4. "Build" your website's pages and menus using drag and drop tools.

  5. Choose the languages that will be available to the visitor of your website. Change pre-installed words and phrases.

  6. Connect your domain (s) to our server.

  7. Insert your document (Text, image, video) into each page.


The information above is a glimpse into creating a food ordering website that attracts good traffic and sales.


If you want to know more about the online ordering system and food ordering websites, click here to find out our secrets!


V. bePOS - The Most Powerful POS System For Merchants



With bePOS, you can manage your restaurant all in on place with Custom floor plans, Menu and modifier management, Timed events, Workflow and printer management, and Staff management.

Besides, you can work online and offline with uninterrupted service, fully-featured offline mode, and automatic syncs and backups. bePOS is the POS that scales with your business by quickly add it in your POS and you’re instantly ready to go, an overview of your entire business, manage everything from one place, watch over every location from anywhere. This is a fully-featured solution you'll never outgrow


If you are finding a perfect solution for your restaurant, bePOS is the highly recommended POS System for every merchant with 10 greatest features:

  1. Kitchen Display System: Get quick order status updates & Avoid any lost or forgotten tickets left at the printer.

  2. Staff Management: Easy to manage, track, measure, schedule; Maintain payroll details & Personalize accounts with employee-specific settings.

  3. Cloud-based: Stay synced anytime, anywhere & Enhance customer experience with only one information database.

  4. Menu Management: Add, clone, and organize menu items & Easy to modify to react with customer special order.

  5. Cash management: Account for and manage cash in the till with simple pay-ins and pay-outs

  6. CRM: Record the customer's profiles and buying history & Drive repeat business by rewarding loyal customers.

  7. Inventory Management: Track recipes against menu item; Determine ingredient-level food costs with ease & Auto-updated with in-service alerts.

  8. Instant reporting: Post sales data on a daily basis, save time and reduce errors & Draw insights from comprehensive end-of-day summaries, and other detailed reports

Moreover, bePOS have some special features that no POS System contain:

  1. Track Costs: Track recipes against menu items and determine ingredient-level food costs with ease

  2. Menu Engineer: Track recipes against menu items and determine ingredient-level food costs with ease

  3. Improve Service: Keep staff aware of inventory levels automatically with in-service alerts

  4. Define Ingredients: Easily create and track ingredients, with costing and unit measure information

  5. Create Recipes: Associate common ingredients with menu items using tap-to-create recipes

  6. Track Inventory: Easily update all menu items with ingredients in its recipe at once

Especially, with Restaurant Inventory Management features, you can create and manage a limitless number of ingredients with the unit cost and retail price, mark any menu item out of stock, and straightforward inventory reports. In addition, you can also customize menu items with varied & detailed ingredients and inventory countdown. With purchase and order, you can easily report on inventory levels and suggest re-stock options.

Besides, if your restaurant needs more hardware, bePOS is considered to be the best solution for you, which includes:

  1. iPad & iPad STAND: Apple tablet can operate as the POS terminal. Staff can take it to the table or leave stationary at a counter. Case (or stand) enclosures for your iPad, protect it from breakage, and safely secures to a counter to prevent theft.

  2. Cash drawer: This hardware bundle will help you build the perfect wireless experience. The cash drawer can connect through one of our supported printers and serial drawers.

  3. iPhone & iPad: This is a small and portable version for your tablet POS system, which allows your employee to work on the move. The fast and reliable printer has innovative functionalities for POS environments. The small size makes it ideal for customers with limited counter space.

  4. LAN receipt printer.

Using bePOS brings you better communication with display ticket times to keep track of turn around, which helps staff to see what’s cooking and what’s ready to go. It reduces less hardware with display ticket times to keep track of turn around and help staff to see what’s cooking and what’s ready to go. bePOS helps to create an ultimate service with display ticket times to keep track of turn around, which helps staff to see what’s cooking and what’s ready to go.


Get reports tailored to table-service restaurants: revenue centers, item and modifier sales, customer frequency, employee sales if it hits the bottom line, we’ve got a report for it.

Try bePOS now and we promise to give you the best experience ever!

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